Growth Marketing Lead

Unloc sells to the people who run buildings: housing associations and councils, build-to-rent and student housing operators in the UK; landlords, offices, housing cooperatives and municipalities in Norway. You’ll build the engine that brings them to us, and makes every next customer easier to win than the last.

This is a hands-on lead role. You’ll set the growth plan for both markets, run campaigns yourself and work with sales, partners and specialist agencies. You’ll have unusual tools to work with: a website where anyone can get real access by text and open six doors, and an AI assistant that answers questions and books calls.

The market and the tools

Our customers range from Eastlight Community Homes and Allsop in the UK to OBOS, Selvaag and Ragde in Norway. Partners bring Unloc to many buildings at once: housing associations, letting and management partners such as Allsop, and the Norwegian housing cooperative associations. Every lead from the site, the demo and the chat lands in our CRM, so the funnel can be measured from first visit to signed contract.

What you will do

• Own B2B demand generation in the UK and Norway: pipeline targets, channels, budget and reporting.
• Turn the live demo and the AI chat into growth engines: more visitors who try Unloc, and more of them booking a call.
• Build programmes with partners such as housing associations, Allsop and the Norwegian housing cooperative associations, so one agreement reaches many buildings.
• Run content, paid search and social, events and lifecycle email, and make customer stories like Eastlight’s work harder.
• Keep the CRM clean and the funnel measurable, together with sales.

What you will bring

• Experience leading B2B marketing or growth for a SaaS or technology company, with pipeline results you can point to.
• Hands-on skill across paid, content, SEO and lifecycle, and the judgement to choose where to spend.
• Comfort with data: you build the dashboards and attribution you need, and you’ve worked in CRMs such as HubSpot or Attio.
• You write clearly and simply about products that are technical underneath.
• Experience with property, proptech or selling to the public sector is a plus.

Ready to step up from a senior marketing role into your first lead role? We’d like to hear from you.

Working with AI

We expect you to work with AI and agents such as Claude: for research, content, analysis, and building small tools and automations yourself. In the interview, show us a workflow you built with AI and how you checked the quality of what came out.

What to show us

Tell us about a growth programme you built. Who was it for, what did you try, what worked and what didn’t, and what did it do for pipeline? A short written explanation is enough. Links to campaigns or content are welcome too.

Help build the challenger.

Keys, fobs and cards made buildings depend on someone being there. Unloc replaces them with access decided by data, on the locks buildings already have, for residents, tenants, employees and contractors.

Owners and operators of 400,000+ homes and workplaces already use Unloc, and the app opens more than 2 million doors a month. You’ll work directly with our founder, own a meaningful part of what comes next, and have colleagues in Oslo and London to draw on.

Working at Unloc

This is a full-time role. We work hybrid, from our office in London or Oslo.

How we hire.

1. 01Start with a conversation.The role, your experience and what you want to work on next.
2. 02Walk us through your work.Show us how you think. Depending on the role, we’ll discuss examples or work through a focused practical task together.
3. 03Meet the team. Talk specifics.Meet the people you’d work with and discuss responsibilities, compensation and the fit.